Atlantic Northeast Gem Show Directory (Summer/Fall Edition)

5000 circulation

Guides

East Coast Gem, Mineral & Fossil Show Directory

This was the Official Program of the East Coast Gem, Mineral & Fossil Show, a 5,000-circulation publication that was distributed in two ways: First, to promote the East Coast Show and its dealers to potential new buyers, 2,500 programs were inserted in the regional Wall Street Journal and distributed on the weekend before the show opened to WSJ subscribers/readers in Boston and Springfield, Mass. Additionally, 2,500 were distributed in August to attendees of the show at the Better Living Center at the Eastern States Exposition in West Springfield, Mass.