The Official Program of the East Coast Gem, Mineral & Fossil Show, this 7,000-circulation publication is distributed in two ways: First, to promote the East Coast Show and its dealers to potential new buyers, 4,000 programs are inserted in the local Wall Street Journal and distributed — on the weekend before the show opens — to WSJ subscribers/readers in Boston and Springfield, Mass. Additionally, 3,000 are distributed in August to attendees of the show at the Better Living Center at the Eastern States Exposition in West Springfield, Mass.
Ad rates for this guide. Full-page/$1,290 • 1/2-page/$832 • 1/4-page/$520 • 1/8-page/$319. Discounts range from 3% off to 50% off. Contact Xpo Press to see what discounts you qualify for.