Southwest USA Gem Show Directory (Wall Street Journal Edition)

10000 circulation

Xpo Press annually inserts 10,000 copies of our gem show guides into the Tucson and Phoenix editions of The Wall Street Journal, the world's leading business publication. These inserts connect our advertisers with the world's most powerful business leaders, active investors, and affluent luxury consumers.


Average household net worth
Average household income
Average personal income
Average age



Top management
College graduate or more
Average WSJ reading time
Average subscription length
Acted on ads
58 min./day
9 yrs.



Southwest USA Gem Show Directory (Wall Street Journal Edition)

Xpo Press publishes a 52-page gem show guide for TWO 5,000-piece insertions in the Tucson and Phoenix editions of the Wall Street Journal, on the fourth Saturday in December and third Saturday in January. This insert promotes both the famous Tucson and Quartzsite rock, gem and mineral shows taking place in Arizona in January and February and provides great exposure for advertisers to a high-income demographic that is statistically reported to make luxury-item investments — such as jewelry, mineral specimens or unusual home decor items.

Ad rates for this guide. Full-page/$1,322 • 1/2-page/$853 • 1/4-page/$533 • 1/8-page/$327. Discounts range from 3% off to 50% off. Contact Xpo Press to see what discounts you qualify for.