College graduate or more
Average WSJ reading time
Average subscription length
Acted on ads
Xpo Press publishes a 52-page gem show guide for TWO 10,000-piece insertions in the Tucson and Phoenix editions of the Wall Street Journal, on the fourth Saturday in December and third Saturday in January. This insert promotes both the Tucson and Quartzsite rock, gem and mineral shows taking place in Arizona in January and February, and provides great exposure for advertisers to a high-income demographic that is statistically reported to make luxury item investments — such as jewelry, mineral specimens or unusual home decor items.
The Official Program of the NY/NJ Gem & Mineral Show, this 10,000-circulation publication is distributed in April in two ways: First, the weekend before the show 5,000 are inserted to regional Wall Street Journal subscibers in East New Jersey and New York City, then 5,000 are distributed free to attendees of the show at the New Jersey Exposition Center in Edison, N.J. The guide contains show maps, a full vendor list, and feature articles related to the products sold and dealers represented at the show.
The Official Program of the East Coast Gem, Mineral & Fossil Show, this 10,000-circulation publication is distributed in two ways: First, to promote the East Coast Show and its dealers to potential new buyers, 5,000 programs are inserted in the Wall Street Journal and distributed — on the weekend before the show opens — to WSJ subscribers/readers in Boston and Springfield, Mass. Additionally, 5,000 are distributed in August to attendees of the show at the Better Living Center at the Eastern States Exposition in West Springfield, Mass.
The Official Program of the Tucson Fall Gem Showcase, this 11,300-circulation publication is distributed in two ways: First, to promote the three September gem shows and vendors to potential new buyers, 7,300 guides are inserted in the Wall Street Journal and distributed — on the weekend before the show opens — to WSJ subscribers/readers in Tucson. Additionally, 4,000 are distributed on racks at the three shows — G&LW Holidome, JOGS Gem & Jewelry Show, and Best Bead Show.