Yes, Quartzsite, Arizona, is home to one of the largest rock and gem showcases in the world!
Quartzsite is home of one of the largest rock and gem showcases in the ... World! That's right, little Quartzsite hosts one of the largest showcases of its kind not just in the U.S. but in the world. Read Brad Hicks' article in the International Gem Show EZ-Guide ("Gem 'Showcase' Towns of the United States," p. 16). Over 400 rock, gem, and mineral dealers pack up their trucks and RVs and head to Quartzsite every winter to sell at the four big rock and mineral shows there — the Desert Gardens Show, Tyson Wells Show, QIA Pow Wow, and Prospectors Panorama. Simultaneously, the nation's "real" rockhounds also flock by the tens of thousands to Quartzsite during show time to not only buy treasures but to also meet up with age-old friends at this annual reunion of tried-and-true rock lovers. And Xpo Press? Well, as everyone knows, where there are lots of rocks and minerals being bought and sold, Xpo Press is right there assisting the show promoters, dealers and vendors, and local businesses with effective, affordable online and print advertising (both free and paid); at the same time Xpo Press publishes helpful guides for the show-goers and this unparalleled gem-show website to help them navigate every aspect of the shows.
Guides
This was the Official Guide to the annual Quartzsite Showcase & Swapmeet. The full-color, 25,000-circulation Quartzsite EZ-Guide promoted the 10 shows and various swapmeets open for business every December thru February. It contained show dates, hours, addresses, contact information, floorplans and maps, and a complete list of every dealer and vendor at the shows, and some great articles for readers to enjoy. The guide was distributed on special racks at all of the shows and many local businesses during show time each year.
Xpo Press published a 52-page gem show guide that was inserted in the Tucson and Phoenix editions of the Wall Street Journal; 5,000 were distributed on the fourth Saturday in December and an additional 5,000 on the third Saturday in January. This insert promoted both the famous Tucson and Quartzsite rock, gem and mineral Showcases taking place in Arizona in January and February and provided great exposure for advertisers to a high-income demographic that is statistically reported to make luxury-item investments — such as jewelry, mineral specimens, or unusual home decor items.
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