Xpo Press publishes 11 gem, mineral and jewelry show guides for a combined 153,000 annual circulation!
When buyers come to a gem show they expect a printed show guide to help them navigate the shows and to provide information about the show dates and hours, floorplans and vendors. This is where Xpo Press steps in. We publish high-quality, full-color gem show guides to assist not only the show attendee but also to provide effective advertising opportunities for shows, vendors, and local businesses. Your company may reserve ad space in nearly any of the gem show guides that Xpo Press publishes. The trim size and specifications for each guide are the same, so if you reserve an ad in one guide, the same ad can be placed in any other guide without having to redesign or resize your ad. And Xpo Press offers up to 50% off your entire ad cost with special discounts! No publisher in the world offers this type of advertising opportunity to reach so many gem, mineral, fossil and jewelry enthusiasts and buyers. Email Xpo Press to reserve your ad today.Click here to have guides mailed to you
Annual distribution of Xpo Press’s 153,000 printed gem show guides:- 109,700 distributed at top gem and mineral shows and showcases in the U.S.A. — Tucson, Denver, NY/NJ Show (Edison, NJ), Quartzsite (AZ), Franklin (NC), and Martin Zinn Expos in West Springfield (MA) and Santa Ana (CA) and Tucson.
- 36,000 inserted in the Wall Street Journal and distributed to regional subscribers with an average household net worth of $3.7M. These inserts connect our advertisers with the world's most powerful business leaders, active investors, and affluent luxury consumers who are known to make investment purchases of jewelry, gold, minerals, and high-end home decor products.
- 7,300 distributed at top gem and mineral shows in Europe and Asia — Munich, Sainte-Marie-aux-Mines, Hong Kong, Tokyo, and other notable international shows.
After two years (2015 and 2016) of experimenting with publishing two separate Tucson EZ-Guides (one for mineral/fossil shows, the other for jewelry/bead shows), we went back to just one edition in 2017, as we originally had been from 2004 to 2014. Now, the Tucson EZ-Guide is a 35,000 circulation full-color guide that is distributed at all 40 shows in Tucson, on the shuttle routes, and at Tucson International Airport. The guide features articles by writers like Robyn Hawk, Helen Serras-Herman and Lisa Marie Morrison who have been selling and buying in Tucson and journalistically covering the show for many years. Buyers and sellers alike have been enjoying the Tucson EZ-Guide since 2004, as it quickly became Tucson's best, most engaging, easiest to read show guide, and also the most affordable to advertise in.
This is the official guide to the annual Quartzsite Showcase & Swapmeet. The full-color, 25,000-circulation Quartzsite EZ-Guide promotes the 10 shows and various swapmeets open for business over a 60-day period every December thru February — publishing show dates, hours, addresses, contact information, floorplans and maps, and a complete list of every dealer and vendor at the shows, and some great articles for readers to enjoy. This guide is distributed on special racks at all of the shows and many local businesses during show time each year.
The Franklin EZ-Guide expanded to become the North Carolina EZ-Guide in 2015, and its circulation increased by 6,000. During the spring and summer months, this annual 18,000-circulation publication covers the important, well-attended gem shows in Franklin and Spruce Pine, N.C. Six thousand North Carolina EZ-Guides are distributed at four concurrent Franklin gem shows in May. These same four shows open again in July (along with a fifth show) at which 6,000 more EZ-Guides are distributed. Then at the end of July and beginning of August, three Spruce Pine gem shows open at the same time, and the remaining 6,000 EZ-Guides are distributed there.
The Official Program of the NY/NJ Gem & Mineral Show, this 10,000-circulation publication is distributed in April in two ways: First, the weekend before the show 5,000 are inserted to regional Wall Street Journal subscibers in East New Jersey and New York City, then 5,000 are distributed free to attendees of the show at the New Jersey Exposition Center in Edison, N.J. The guide contains show maps, a full vendor list, and feature articles related to the products sold and dealers represented at the show.
The Official Program of the Tucson Fall Gem Showcase, this 11,300-circulation publication is distributed in two ways: First, to promote the three September gem shows and vendors to potential new buyers, 7,300 guides are inserted in the Wall Street Journal and distributed — on the weekend before the show opens — to WSJ subscribers/readers in Tucson. Additionally, 4,000 are distributed on racks at the three shows — G&LW Holidome, JOGS Gem & Jewelry Show, and Best Bead Show.
The Official Program of the East Coast Gem, Mineral & Fossil Show, this 10,000-circulation publication is distributed in two ways: First, to promote the East Coast Show and its dealers to potential new buyers, 5,000 programs are inserted in the Wall Street Journal and distributed — on the weekend before the show opens — to WSJ subscribers/readers in Boston and Springfield, Mass. Additionally, 5,000 are distributed in August to attendees of the show at the Better Living Center at the Eastern States Exposition in West Springfield, Mass.
This is the official guide to the annual Denver Gem & Mineral Showcase. The full-color, 7,000-circulation Denver EZ-Guide promotes the 10 gem, mineral, fossil and jewelry shows all happening simultaneously for 10 days — from the end of the first week to the end of the second week in September — publishing show dates, hours, addresses, contact information, floorplans and maps, and a complete list of all 900 dealers and vendors at the show. There are also a couple of great articles to read written by some of the best rock, mineral and lapidary writers in the industry. This guide is distributed on special racks at all 10 Denver shows.
The International Gem Show Directory is the most complete, comprehensive, updated and accurate "printed database" — a binannual almanac — of gem, mineral, rock, fossil, jewelry and bead shows in the world. 20,000 directories — 10,000 distributed January through June, and another 10,000 June through December — are distributed at the largest and most important gem and mineral shows in the world, shows that attract the world's best sellers and buyers of gemstones, minerals and fossils. Distribution of the Directory begins each January with 1,000 distributed at the Quartzsite Rock & Mineral Showcase and into February with 7,000 distributed all the top shows in Tucson.
Distribution of the Gem Show Directory continues for the following 10 months at the most important gem and mineral shows in the world.
January - June Edition (10,000 circulation)
• Quartzsite Showcase (Jan.-Feb.), 1,000
• Tucson Showcase (Jan.-Feb.), 7,000
• NY/NJ Show (April), 300
• Hong Kong Mineral Fair, China (April), 500
• Franklin, N.C., Showcase (May), 500
• West Coast Show, Santa Ana, Calif. (May), 200
• TIMA, Tokyo, Japan (June), 500
June - December Edition (10,000 circulation)
• Sainte-Marie-aux Mines, France (June), 1,600
• Franklin, N.C., Showcase (July), 500
• East Coast Show, West Springfield, Mass. (Aug.), 300
• Tucson Fall Gem Shows (Sept.), 300
• Denver Showcase (Sept.), 2,400
• The Munich Show, Germany (Oct.), 4,200
• West Coast Show, Santa Ana, Calif. (Nov.), 200
• Expominer, Barcelona, Spain (Nov.), 500
This is the official guide of the Arizona Mineral & Fossil Show, the largest strictly mineral and fossil show during the annual Tucson Gem & Mineral Showcase in January and February. This 6,000-circulation publication is distributed annually at the three Martin Zinn AMFS locations in Tucson:
• Hotel Tucson City Center at 475 N. Granada
• Mineral & Fossil Marketplace at 1333 N. Oracle Rd.
• Ramada Ltd. Hotel at 666 N. Freeway
Xpo Press publishes a 52-page gem show guide for TWO 10,000-piece insertions in the Tucson and Phoenix editions of the Wall Street Journal, on the fourth Saturday in December and third Saturday in January. This insert promotes both the Tucson and Quartzsite rock, gem and mineral shows taking place in Arizona in January and February, and provides great exposure for advertisers to a high-income demographic that is statistically reported to make luxury item investments — such as jewelry, mineral specimens or unusual home decor items.