Link your website, one of the most important assets of your business, from Xpo Press's website by purchasing and posting your banner ad on the Xpo Press web pages of your choice. There are over 10,000 pages on which you may place your banner ad, combining for over 1.4 million annual pageviews. This site is visited annually by 442,000 viewers who logged over 600,000 sessions, making it the most visited site in the world by audiences who want updated and accurate gem show and vendor information. 

Banner Ad Sizes & Web-Ready Specifications

If you’re creating your online banner ad it must be created at 72 dpi static .gif or .jpg files. Though a few animated banner ads are posted on this site (files in Adobe Flash or files with rotating frames) we do not recommend them. Static banners, we believe, are more likely to be clicked through. All files must be RGB, not CMYK. Three banner ad sizes are offered:

Banner Ad Sizes


430 pixels x 90 pixels = 5.972" wide x 1.25" tall 

180 pixels x 180 pixels = 2.5" wide x 2.5" tall 

180 pixels x 90 pixels = 2.5" wide x 1.5" tall 

Banner Ad Rates

We don't sell individual pages on the Xpo Press website on which to post your banner ad, but we sell sections of pages called "Packages" (as you'll see on PDF linked below). Each package consists of pages that are alike based on a certain common theme or geographical region of gem shows. Rates are for 12 months, in other words, your ad is placed on the web pages for one year for the rate you pay. Each web page has a limited number of banner ads that may be placed on the page, for instance, only four banner ads are permitted to be posted at the tops of each page.

Up to 43% OFF is awarded in discounts. 3% OFF for early-payment made within 7 days after invoicing, combined with MULTIPLE AD DISCOUNTS* of 5% OFF for reserving 2 ads, 10% OFF for 3 ads, 15% OFF for 4 ads,  20% OFF for 5-9 ads, 40% OFF for 10 or more ads!

* Multiple ad discounts are based on the number of total ads you reserve, combining the number of print ads in Xpo Press gem show guides and the number of banner ad packages listed below. 

Email Brad for questions about banner ad sales and specifications.

Ad rates for all Online Banner Advertising (PDF)