Tucson EZ-Guide (Sept. Edition)

The Official Program of the Tucson Fall Gem Showcase, this 5,000-circulation publication was distributed in two ways: First, to promote the three September gem shows and vendors to potential new buyers, 2,500 guides were inserted in the local Wall Street Journal and distributed — on the weekend before the shows open — to WSJ subscribers/readers in Tucson. Additionally, 2,500 were distributed on racks at the shows — G&LW Holidome, JOGS Gem & Jewelry Show, the Gem & Jewelry Show on Grant, and Kent's Tools, Jewelry, Lapidary & Supplies Show.