The Official Program of the Tucson Fall Gem Showcase, this 7,000-circulation publication is distributed in two ways: First, to promote the three September gem shows and vendors to potential new buyers, 4,000 guides are inserted in the local Wall Street Journal and distributed — on the weekend before the shows open — to WSJ subscribers/readers in Tucson. Additionally, 3,000 are distributed on racks at the shows — G&LW Holidome, JOGS Gem & Jewelry Show, and Kent's Tools, Jewelry, Lapidary & Supplies Show.
Ad rates for this guide. Full-page/$1,290 • 1/2-page/$832 • 1/4-page/$520 • 1/8-page/$319. Discounts range from 3% off to 50% off. Contact Xpo Press to see what discounts you qualify for.