In the ever-evolving landscape of Austin, Texas, few businesses have remained as steadfast and beloved as Nature’s Treasures. For 25 years, this one-of-a-kind gem, mineral, and fossil shop has served as both a retail destination and a community hub, drawing collectors, spiritual seekers, curious travelers, and rockhounds of all kinds.
Founded by Karen Richards in 2000, Nature’s Treasures began as a personal passion project. As an interior designer, Karen incorporated crystals and minerals into her work before realizing the broader demand and community interest in these natural wonders. What started as a simple storefront grew into an essential part of Austin's eclectic culture-a place where science, metaphysics, education, and commerce collide in the most dazzling ways.
Now, after decades at its original location, Nature’s Treasures is starting a new chapter. With support from the State of Texas, the store has relocated just up the road to a brand-new home at 11055 N Interstate 35. The move ensures that this beloved small business remains rooted in the city it helped shape, even as Austin continues to grow and change.
What sets Nature’s Treasures apart has always been its mission: to connect people to the Earth, to themselves, and one another through the beauty and energy of natural materials. Over the years, the store has served as a trusted resource for gemologists, educators, energy workers, and everyday enthusiasts alike. The staff bring a wealth of knowledge and a spirit of inclusion, making it a welcoming place whether you’re sourcing a rare mineral specimen or picking out your first crystal.
The new location not only honors the legacy of the past 25 years but also expands the store’s ability to serve and inspire. Karen and her team plan to host more events, collaborate with local practitioners, and offer a wider variety of products and experiences. While the physical space has changed, the heart of Nature’s Treasures remains the same.
As the gem, fossil, and mineral community continues to grow nationwide, stories like this remind us why we fell in love with the industry in the first place. Behind every sparkling display is a story of passion, perseverance, and purpose. Karen Richards’ journey is a shining example—and one worth celebrating.
To learn more about Nature’s Treasures, visit their company profile page on the Xpo Press website.