Guides
This image is the front cover of the 2025 Tucson EZ-Guide, but the content, when opened, is the 2024 edition. (The 2025 edition will not be posted until the opening of the 2025 Tucson Showcase at the end of January.) The Tucson EZ-Guide is the official show guide of the annual Tucson Gem, Mineral & Fossil Showcase; it's a 35,000-circulation, full-color guide that is mailed to paid subscribers in January and then distributed at Tucson International Airport, at the 40+ shows of the Tucson Gem, Mineral & Fossil Showcase, at local hotels and restaurants in Tucson, and on the gem show shuttle routes. The EZ-Guide features articles pertinent to the Tucson Showcase, show dates and hours, show floorplans, citywide show maps, and a complete list of over 3,000 vendors and exhibitors. Buyers and sellers alike have been enjoying the Tucson EZ-Guide since 2004, as it quickly became Tucson's best, most engaging, easiest-to-read gem show guide, and also the most effective publication to advertise in.