Xpo Press Celebrates 21 Years of Publishing EZ-Guides in 2023!
Xpo Press was incorporated in the state of Colorado in February 2002, specializing in publishing and advertising for dozens of tradeshows, conventions, and expos in many different industries and sectors. In 2008, we made the decision to publish and provide marketing and advertising opportunities exclusively for gem, mineral, and jewelry shows and vendors. Currently, we publish two annual gem show guides: The Tucson EZ-Guide for the Tucson Gem, Mineral & Fossil Showcase in January and February, and the Denver EZ-Guide for the Denver Gem & Mineral Showcase in September. Both EZ-Guides have been standard-setters for all other show guides and publications distributed during the two world-class gem and mineral showcases. Many advertisers have been faithful repeating customers for over 10-15 years — advertising in the EZ-Guides as well as on the Xpo Press website and on our Tucson Gem Show mobile app — demonstrating that Xpo Press media is the most effective and reliable marketing and advertising provider in the gem show world.
EZ-Guide Ad Sizes & Camera-Ready Specifications
If you’re creating your EZ-Guide print ad it must be created as a .pdf file in CMYK at a minimum 300 dpi. No RGB files, please. If your files are over 10 MB in size please upload from this website here or email to us in a compressed folder like Dropbox or WeTransfer.
EZ-GUIDE AD SIZES (All ads full color)
Full-Page with bleed = 5 7/8" wide X 8 7/8" tall (trim size of guide is 5 3/8" X 8 3/8", so keep any text or images that you do not want to be trimmed well within this area)
Full-page no bleed = 4 5/8" wide X 7 5/8" tall (if you choose "no bleed" this means that your ad will have a 1/2" white margin around each side, from the edge of your ad to the edge of the guide)
1/2-page, vertical = 2 1/8" wide X 7 5/8" tall
1/2-page, horizontal = 4 5/8" wide X 3 5/8" tall
1/4-page = 2 1/8" wide X 3 5/8" tall
The Most Visited Gem-Show Website in the World
There are over 8,000 pages on the Xpo Press website on which you may post your banner ad, combining for over 1.27 million annual pageviews. This site is visited annually by 446,000 viewers who logged over 579,000 sessions, making it the most visited site in the online world by audiences who want updated and accurate information about gem shows in North America, particularly the large gem and mineral showcases in Tucson, Denver, and Quartzsite.
Online Banner Ad Sizes & Web-Ready Specifications
If you’re creating your online banner ad it must be created as a static .png, .gif, or .jpg file. No .pdf files. Though a few animated banner ads are posted on this site (files in Adobe Flash or files with rotating frames) we do not recommend them. Static banners, we believe, are more likely to be clicked through. All files must be RGB, not CMYK. Create your banner ad using 458 PPI density. Four banner ad sizes are offered for purchase, and your GEM-AD membership includes a banner ad that will be posted under your vendor listing or show listing.
ONLINE BANNER AD SIZES
Full-Screen / Vertical ad / 800 wide X 1200 tall, in pixels
Top-Page / Horizontal ad / 970 wide X 150 tall, in pixels
Lower-Page / Horizontal ad / 800 wide X 400 tall, in pixels
Right Column / Square ad / 180 X 180 pixels
INCLUDED WITH YOUR GEM-AD MEMBERSHIP
Show Listing / Horizontal ad / 430 wide X 90 tall, in pixels
Vendor Listing / Horizontal ad / 180 wide X 90 tall, in pixels
Xpo Press Ad Rates & Discounted Ad Packages
2023-24 Xpo Press Ad Rates - Tucson & Denver EZ-Guides, Tucson Gem Show Mobile App, and Online Banner Ads
Xpo Press "Free EZ-Guide" Ad Packages - Combine a print ad in the EZ-Guide with online and mobile app ads and get your EZ-Guide ad FREE!
Tucson Restaurants, Lodging & Attractions Ad Packages - Special discounts of over 80% off for local Tucson establishments